Our Story

"Be the Best in Fresh."

Your experts in quality

Have you ever been disappointed by the quality of fresh produce? An avocado that was not 'ready-to-eat' or a tomato without flavour?

Understanding the quality and shelf-life of fresh produce has never been more important. Consumers now have a wide variety of choice and competition is increasingly quality focused.

At InQuality we work alongside retailers and suppliers, helping them to be the Best in Fresh. We provide the tools to supply the best quality fresh produce and to be in control over what happens on the retail shelf.

We are the leading provider of quality monitoring programs, quality advice, and quality training programs.

Please get in touch for more information.

Meet our team

Magnus Nilsson

Magnus has been working with fresh produce and flowers since 1999. His experience includes working as a Store Consultant in fresh produce, a Sales Manager at the largest wholesaler in Sweden, a Sales Manager at Sweden’s largest producers’ organisation, and as the Category Manager for fresh produce and flowers at Coop Sweden. Magnus has worked throughout the whole supply chain; from field to fork.


Johanna Persson

Johanna joined InQuality in the beginning of 2018 at the Sweden office. She has a MSc in horticulture (Swedish University of Agriculture 2006-2011, Wageningen University 2009-2010), and a practical gardening background (horticultural high school 1998-2001). In total she has more than 15 years experience within the horticultural area. Including; working as a gardener, seller in garden centres, agricultural auditor for SMAK (Swedish IP standard), administrative officer for plant protection in field vegetables for the Swedish Board of Agriculture, quality controller of fruit and vegetables, and as a process developer and quality manager within the plant cell culture area.



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